Retailers and eCommerce brands understand the importance of customer loyalty and retention, but too many companies are still reliant on outdated tactics to win customer trust. This article explores some of the most innovative methods for building customer loyalty in retail and eCommerce.
Retailers are already aware of the importance of omnichannel shopping, but plenty of companies still struggle to achieve a seamless experience for customers. This article explores some of the strategies retailers can use to create a better omnichannel experience.
Social commerce isn't a new frontier for retailers and eCommerce brands, but there are plenty of new social commerce platforms emerging that they should be aware of. This article explores a few of the latest social commerce platforms and outlines what they could do for your business.
The majority of metaverse projects might not exactly be going to plan, but that isn’t stopping some big brands from experimenting with new ways to engage with audiences through virtual platforms. Learn how Nike has been getting impressive results with its Nikeland experience on the popular Roblox platform.
Sustainable transformation must become as much of a buzzword as digital transformation has been over the past decade. In this post we discover how Patagonia prioritizes sustainability and corporate responsibility and has recently sent shockwaves through the industry by transforming its ownership.
In an era of rapidly rising cost of living and soaring inflation, combined with the increasingly fickle nature of the modern customer, retail brands are scrambling to find ways to keep them coming back for repeat purchases. In this article, we discover what makes Starbucks’ loyalty scheme so effective at retaining customers and take a look at its recently announced Starbucks Odyssey program.
Learn how innovation leader Sephora is using artificial intelligence to boost its Color IQ skin tone matching technology and help its backroom better forecast demand and manage inventory levels.
In this post, we discuss how Target has seen a surprising boost to its ecommerce sales and how it uses technology ownership and innovative distribution to achieve its recent success.
Find out why Walmart is partnering with Adobe to become an ecommerce technology provider.
Many financial experts are predicting an economic recession around the corner. Learn how your organization can prepare for the downturn.
Emerging technology allows top brands to delight their customers, gain a competitive edge, and stay ahead of their competition.
Inspired by the GDPR, the CCPA will tighten regulation on data privacy. Is your business ready for the new California Consumer Privacy Act?