Aaron Day

The rapid advancement of AI is reshaping consumer expectations, making personalization a basic requirement for digital experiences. However, merely personalizing content is no longer sufficient. To truly stand out, brands must evolve their digital experiences to be highly individualized. They must be personal.

In this session, we'll explore three strategies for leveraging AI to create innovative customer experiences. We'll also explore how adopting a flexible, composable architecture can facilitate this transformation. Join us to hear firsthand from Spring's CEO, who has successfully implemented composable architecture and is now enjoying its substantial benefits.

Key discussions will include:

• The transformative power of AI in customer understanding
• How to extract sentiment and take native search to the next level
• The full potential of composable architecture and how it facilitates AI adoption