Aditya Ganjam

Chief Product Officer Conviva

As Conviva’s chief product officer and co-founder, Aditya leads the product management team and drives product strategy for the world’s first experience-centric operational monitoring and analytics platform. He has been instrumental in bringing Conviva’s paradigm-shifting stateful analytics approach to digital businesses across industries, addressing the growing challenge of connecting system performance, customer experience, and engagement directly to business outcomes. He is a founder of Conviva, where he has spent his entire professional career, initially as a lead engineer followed by progressively more senior engineering roles, before becoming the company’s chief product officer, responsible for overseeing product definition, technology strategy, and new product incubation. Before co-founding Conviva, Aditya was a doctoral candidate studying computer science at Carnegie Mellon University (CMU), where as a member of the End System Multicast (ESM) project he played a key role in building the world’s first peer-to-peer live streaming system.

Day Two: Thursday, May 8, 2025

10:55 AM PRESENTATION: Unlock Growth: Automated Performance Analytics to Identify Revenue-Driving Opportunities

Revenue growth in e-commerce today is not about simply increasing marketing spend to get more users—it’s about optimizing your product performance and the resulting experience for your existing customers to improve conversions that can make the biggest difference. In this session, we’ll explore how automated product performance analytics helps brands like the NFL, Sky, and QVC identify underperforming user segments, uncover the root causes of conversion blockers, and take immediate action to recover lost revenue.

Learn best practices for going beyond traditional analytics tools to gain real-time insights into the reasons behind both flat conversions and conversion drops—whether technical or non-technical, UI glitches, third-party API failures, or slow payment processing. Automated product performance analytics surfaces issues and their impact instantly and helps prioritize the necessary enhancements and fixes, so you can address problems immediately and recover revenue without needing to increase user acquisition spend.

Learn how to optimize underperforming user segments or cohorts with real-time data based on performance, not just demographics
Track critical flows within customer journeys that matter most, like “time from PDP to Add to Cart” or “time from Add to Cart and Payment Success,” and fix blockers to recover lost revenue
Prioritize customer-impacting issues with real-time anomaly-detection alerts, ensuring you focus on the biggest opportunities for growth as they happen

Check out the incredible speaker line-up to see who will be joining Aditya.

Download The Latest Agenda