Amanda Beamish

Director, Performance Marketing Zenni Optical

Amanda is a data-driven Performance Marketer with experience managing and growing agency teams and scaling DTC Brands. At Zenni, she leads the Search, Shopping, App & Video teams focused on direct response initiatives as well Marketing's cross-functional leader for collaboration with Data, Finance and Creative teams. Over the last year, her team won Search Engine Land's Best In-House PPC Team, US Search Awards Best In-House Team and was a finalist for the Global Search Awards Best In-House PPC Team.

Day One: Wednesday, May 7, 2025

12:35 PM KEYNOTE PANEL: How Being Data-Junkies Makes Us Better Retailers

Learn from self-described data junkies—with a focus on the accumulation, measurement and actioning of data—how data continues to transform their business. This session provides a glimpse into not only what you can achieve with your data today, but also gives a glimpse into how to best utilize your data in the future.

Using data to support CMOs and marketing strategies by applying customer data and analytics to personalize offerings and communications
Tailoring omnichannel experiences for repeat customers based on buying behaviors
Developing relationships with buyers and potential customers through the innovative collection and use of zero-party data
Knowing what works – and what to avoid – to structure effective online and omnichannel strategies

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda