Andrea Chong
VP of Growth 3Z Brands
Andrea Chong is a VP of Growth at 3Z Brands, where she leads a centralized growth organization driving performance marketing across a portfolio of nine brands. Over the past seven years, she has helped scale the business through multiple stages of expansion and acquisition, helping shape the company’s evolution from its early days as Helix to a multi-brand portfolio. Andrea brings deep expertise in navigating complex and rapidly changing digital ecosystems. Her current focus is on reshaping growth strategies for the AI era, positioning her brands at the forefront of this shift and redefining how they acquire, engage, and retain customers.
Leading Forward Through Rapid Change and Disruption
12:50 PM Roundtable-Panel Discussion: Turning AI Experiments into Measurable Impact
AI is no longer a “maybe” for retail, it’s actively reshaping search, merchandising, personalization, and operations. But moving from theory to results is not always straightforward. This panel brings together retail leaders who are running real experiments with AI, sharing what’s working, what’s falling short, and how they’re turning these efforts into measurable business impact.
Expect concrete examples, actionable takeaways, and a candid look at the challenges behind successful adoption.
- Applying AI to boost discoverability, improve product recommendations, and enhance the overall customer experience
- Scaling automation and workflow integration to free up team capacity and reduce operational friction
- Learning from early experiments—successes, failures, and insights to inform your own AI strategy
Check out the incredible speaker line-up to see who will be joining Andrea.
Download The Latest Agenda