Bharath Gaddam

Bharath Gaddam

Founder Data POEM - world's first Plug & Play platform for Marketing ROI measure DATA POEM
Bharath Gaddam

Bharath founded DATA POEM on a single conviction: every organization deserves to know — with certainty — what is actually driving their growth and exactly where to invest next. DATA POEM's POEM365 is the world's first pre-trained Large Causal Foundation Model for retail growth — unifying growth planning, forecasting, and optimization across every demand driver in one model. Its forecasting engine outperformed the winner of the M5 Forecasting Competition, the most rigorous retail-demand benchmark in the world, which was run on Walmart data. Trusted by Fortune 500 companies across CPG, retail, automotive, and e-commerce — 40+ brands, $2B+ in growth budgets planned. Bharath brings with him two decades of experience driving growth for iconic brands across retail, CPG, and automotive — and a builder's conviction that the fragmentation era in retail marketing is finally over.

Leading Forward Through Rapid Change and Disruption

4:20 PM Retailer Roundtables

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.

Table #1: Power Your Growth with One Plan, Not Silos: Unifying Brand, Performance, Promotions, Product & Customer Demand Through Enterprise Decision AI

DATA POEM

Table #2: The Information Asymmetry Problem: Negotiating with Shipping Carriers Who Know More Than You Do

ShipSigma

Table #3: Beyond Amazon: How Brands Are Actually Winning on Emerging Marketplaces

Temu

Table #4: More Revenue, Same Budget: Boosting Conversions and AOV Without More Ad Spend

ZEALS

Turning Customer Connection into Measurable Impact

4:25 PM Panel Discussion: Making Performance and Brand Marketing Work in Sync to Drive Lasting Impact

How do you drive immediate growth without sacrificing long-term brand value in an era of rapid change and market disruption? In high-growth organizations, marketing teams constantly wrestle with the tension between performance-driven campaigns and brand-building initiatives. This panel brings CMOs and senior marketing leaders together to share frameworks, real-world case studies, and actionable strategies for:

  • Aligning growth and brand priorities to boost revenue and loyalty.
  • Expanding brand presence cost-effectively while diversifying channels.
  • Measuring success across the funnel and balancing short-term vs. long-term KPIs

Check out the incredible speaker line-up to see who will be joining Bharath.

Download The Latest Agenda