Retailers face growing pressure to “do AI,” but real success lies in blending emerging AI experiences with the organic, paid and omnichannel strategies that drive business today.

Join this session As Bree Fowler explores how to navigate AI partnerships, maintaining a clear value proposition, and building programs that keep customers connected to the brand as commerce rapidly evolves.

Among the topics:

• Balancing AI driven experiences with existing paid and organic strategies
• Defining a strong store promise that stands on its own as AI reshapes customer behavior
• Integrating future-ready partnerships and omnichannel programs to pull customers back into your ecosystem and drive loyalty