Breanna Fowler
Director, Global E-Commerce DELL Technologies
Bree Fowler leads global eCommerce innovation at Dell Technologies, driving digital transformation and launching initiatives like the Dell Media Network. Known for blending strategic clarity with creative storytelling, she develops new monetization models and customer-centric solutions that reshape how global audiences engage with technology. Her work positions creativity as a true growth engine for digital commerce.
Turning Customer Connection into Measurable Impact
10:40 AM INNOVATION WORKSHOP: Designing Commerce Experiences for an AI Powered Future
Retailers face growing pressure to “do AI,” but real success lies in blending emerging AI experiences with the organic, paid and omnichannel strategies that drive business today.
Join this session As Bree Fowler explores how to navigate AI partnerships, maintaining a clear value proposition, and building programs that keep customers connected to the brand as commerce rapidly evolves.
Among the topics:
- Balancing AI driven experiences with existing paid and organic strategies
- Defining a strong store promise that stands on its own as AI reshapes customer behavior
- Integrating future-ready partnerships and omnichannel programs to pull customers back into your ecosystem and drive loyalty
Check out the incredible speaker line-up to see who will be joining Breanna.
Download The Latest Agenda