Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.

Table #1: Power Your Growth with One Plan, Not Silos: How Decision AI Unifies Brand, Performance, Promotions, Product & Customer Demand for Growth

DATA POEM

Table #2: The Information Asymmetry Problem: Negotiating with Shipping Carriers Who Know More Than You Do

ShipSigma

Table #3: An Executive from Temu

Most ecommerce leaders believe their shipping costs are under control. They negotiated a contract, locked in a discount, and moved on. Meanwhile, carrier rate increases have compounded 26% since 2022, and the number on most invoices is worse than what carriers announce. Shipping cost is the single variable that touches every metric on your dashboard (conversion, AOV, NPS, LTV, returns, support costs), yet almost no one manages it that way. That changes here. You will see exactly how shipping costs are suppressing your performance across 14 product categories, and you will leave with a concrete model for turning shipping from a cost you absorb into a P&L lever you control.

• Identify the specific ways shipping costs suppress conversion rate, AOV, NPS, customer lifetime value, and six other P&L metrics, with category-level data across ecommerce verticals.
• Recognize why standard carrier contract negotiations leave significant cost on the table, and why the gap between what carriers announce and what shippers actually pay continues to widen year over year.
• Apply a financial scenario model to quantify the cascading P&L impact of a shipping cost reduction, connecting direct savings to improvements in free shipping thresholds, cart completion, promotional margin, and customer retention.