eTail Connect East 2024

May 06 - 08, 2024

Hilton West Palm Beach, FL

Cat Canada

Director of Marketing Bobbie

Day Three – Wednesday May 8, 2024

10:05 AM CASE STUDY: How Prioritizing Customer Peace of Mind Over Profits Can Actually be Good for Business

Bobbie, the only mom-founded and led infant formula company in the US is an industry disruptor. Not only because they are the fastest-growing infant formula brand to hit the US market since the 1980's but because they’ve stuck to their mission since day one. When the nationwide infant formula shortage hit, the company had the opportunity to expand their reach and revenue or close to new customers to ensure their customer base was served appropriately. They chose the latter and reached profitability before the close of their second year in business. 

Check out the incredible speaker line-up to see who will be joining Cat.

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