Retailers today face a common challenge: understanding which marketing and retail partner investments truly drive results. Challenges persist due to fragmented tracking and complex customer journeys.

Join this panel as senior marketers share how they are overcoming gaps in path-to-purchase data, multi-touch attribution, and marketing mix modeling. Panelists will explore:

• Measuring and forecasting impact when the customer journey isn’t linear or fully visible.
• Attributing conversions accurately across multiple retailers and channels.
• Optimizing budget allocation when traditional measurement tools fall short.

Attendees will leave with practical approaches to make better investment decisions and gain clarity on the end-to-end customer journey to drive measurable growth.

In this session, retail innovators share how they turned bold ideas into measurable results, while enhancing the customer experience at every step. Get an inside look at what it took to bring these initiatives to life - from testing, iterating, and aligning teams to overcoming roadblocks and driving execution at scale.

Expect a no-fluff, step-by-step look at what worked, what didn't, and how you can apply the same playbook to your own initiatives. Bring your questions and leave with a playbook for driving real results that impact customers.

AI at the Moment That Matters: Lessons from Subscriptions You Can Apply Anywhere

Leveraging Community to Build Brand Authenticity and Create Earned Reach

This is your last opportunity to pull up a chair with peers who are wrestling with the same targeting, timing and messaging challenges. Expect real examples of what’s working when it comes to personalization, channel timing and message relevance.