Chessia Kelley

Chessia Kelley

Global VP of Integrated Marketing Burton Snowboards
Chessia Kelley

Chessia is a dynamic marketing leader with fifteen plus years of experience driving growth, customer engagement, and brand innovation at industry-leading companies including Design Within Reach, Herman Miller, Knoll, 1stDibs, Anthropologie, and the Louvre. E She has expertise in D2C performance marketing, brand storytelling, and MarTech solutions (CRM, ESP, CDP, AI-driven omni-channel automation), seamlessly integrating data-driven insights with creative strategy to build lasting customer relationships. Chessia is skilled in translating complex data into actionable insights to optimize omnichannel marketing, maximize ROI, and inform decisions across the organization that increase CLTV across our brands, channels and regions. She is recognized for a hands-on, results-driven leadership style that unites teams, fosters collaboration, and turns challenges into opportunities.

Engaging Your Customer & Inspiring Your Workforce

9:15 AM eTail Innovation Panel: How We Pulled It Off! From Bold Ideas to Better Customer Experiences – A Retailer’s Playbook

In this session, retail innovators share how they turned bold ideas into measurable results, while enhancing the customer experience at every step. Get an inside look at what it took to bring these initiatives to life - from testing, iterating, and aligning teams to overcoming roadblocks and driving execution at scale.

Expect a no-fluff, step-by-step look at what worked, what didn’t, and how you can apply the same playbook to your own initiatives. Bring your questions and leave with a playbook for driving real results that impact customers.

From Search to Significance: How to Make Your Site Search Actually Work for Customers

Leveraging Community to Build Brand Authenticity and Create Earned Reach

11:40 AM LAST CALL ROUNDTABLE: Reaching the Right Customer, at the Right Time, With the Right Message

This is your last opportunity to pull up a chair with peers who are wrestling with the same targeting, timing and messaging challenges. Expect real examples of what’s working when it comes to personalization, channel timing and message relevance.


Check out the incredible speaker line-up to see who will be joining Chessia.

Download The Latest Agenda