Christine Nessen

As marketers, we recognize the rising use and power of AI. Where are you in the AI usage journey? Everyone is on a different part of it, and this is a conversation showcasing one company’s discovery process, as they are navigating their use of AI.

• Talking through the journey and usage of AI
• Finding value in using AI and balancing being authentic and genuine with its usage
• Understanding the vetting and discovery process, when evaluating different tools
• Discussing tools and platforms for consideration 
• Determining the appropriate investment level
• Talking through guardrails and governance