eTail Connect East 2024

May 06 - 08, 2024

Hilton West Palm Beach, FL

Colby McDermott

Director Growth Marketing Cozy Earth

Day Two – Tuesday, May 7, 2024

2:00 PM PANEL: Growing Loyalty and Winning Share in a Post-Cookie World

Brands don't know how to quantify the exact impact of cookies disappearing, but they do know their revenue targets won't change in 2024. On top of that, fraud and brand safety have never been bigger concerns for advertisers. Join Marc Kelley, Head of Ad Partnerships at Cardlytics as he is joined by marketing leaders from VistaPrint, Carparts.com, and Cozy Earth to discuss customer acquisition, loyalty, and data trends in a post-cookie world.

·      Explore the trends shaping the modern shopping experience through the eyes of leaders in the space

·      Find out how leading brands are turning their marketing insights into profitable business decisions

·      Learn how brands leverage Cardlytics access to first-party consumer spend data to elevate their data-driven decision-making 

Check out the incredible speaker line-up to see who will be joining Colby.

Download The Latest Agenda