Danyal Syed Ali

Head of Consumer and Customer Insights IKEA

Danyal has 12+ years of experience in insights, strategy and branding, having worked in CPG, Retail, Tech and Financial verticals, both on the client and agency side, across several global markets.

Day Two: Thursday, May 8, 2025

9:45 AM PANEL REMIX: Back To Basics: The Work Retailers Need to Do to Truly Put the Customer First

In 2024, 64% of CX leaders expected to have larger budgets for CX initiatives. But budgets for what? Where will the expenditures have the biggest impact and what do customers care about most? These retail titans discuss where they plan to focus their marketing dollars to create memorable experiences for their prospective and current customers.

Identifying what matters most to consumers and how they choose their brands
Using the right metrics to measure customer retention, loyalty and churn
Building trust to keep customer loyalty and build brand evangelism
Creating fully optimized, easy-to-use, and customer-centric websites and mobile experiences

Check out the incredible speaker line-up to see who will be joining Danyal.

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