Dr. Hui Zhang

Co-Founder, Chief Technology Officer, Chairman of the Board Conviva

Hui is a renowned researcher, entrepreneur, and mentor, widely recognized for his pioneering contributions in Internet architecture, video streaming, and AI-driven real-time analytics. His research has garnered numerous prestigious honors, including the National Science Foundation (NSF) Career Award and three Test of Time Awards from the Association for Computing Machinery (ACM).

As an entrepreneur, Hui co-founded Conviva, where he led the development of the world’s leading real-time performance analytics platform. This platform processes trillions of user experience, engagement, and performance metrics daily from hundreds of millions of digital applications and devices. Conviva empowers globally recognized digital brands—including the NFL, FIFA, Major League Baseball, QVC, and NBC Universal—to deliver exceptional digital experiences across all devices.

As a mentor, Hui has guided award-winning Ph.D. dissertations and supported the careers of students who have become professors at top institutions, such as UC Berkeley, Carnegie Mellon University, and Rice University. He has also advised entrepreneurs in launching and scaling ventures in diverse domains, including data analytics, generative AI, and big data. "

Day Two: Thursday, May 8, 2025

10:55 AM Presentation: Thriving In The Attention Economy: Leveraging Real-Time Performance Analytics To Uncover Hidden Revenue Opportunities

In today’s attention economy, delivering exceptional and engaging experiences is crucial for business success. Revenue growth in e-commerce is no longer about simply increasing marketing spend to attract more users; it's about optimizing product performance and enhancing the customer experience to drive conversions.

In this session, we’ll explore how real-time performance analytics empowers brands like the NFL, Major League Baseball, Sky, and QVC to identify underperforming customer segments, uncover the root causes of conversion blockers, and take immediate action to recover lost revenue.

Learn best practices that transcend traditional approaches to analytics to gain precise insights into flat conversions and conversion drops - whether due to technical issues, UI glitches, third-party API failures, or slow payment processing
Discover how to identify and optimize underperforming customer cohorts
Track critical flows and KPIs within customer journeys, such as “time from Product Detail Page (PDP) to Add to Cart” or “time from Add to Cart to Payment Success,” and resolve blockers to recover lost revenue
Prioritize customer-impacting issues with real-time anomaly detection, ensuring you focus on the most significant growth opportunities as they arise

Real-time performance analytics instantly surfaces issues, identifies outliers, and prioritizes necessary enhancements and fixes, enabling immediate problem resolution and revenue recovery without increasing user acquisition spend.

Check out the incredible speaker line-up to see who will be joining Dr. Hui.

Download The Latest Agenda