Ellen Kapiloff

VP of Operations NORCAM Lacoste

Ellen is an executive leader who is transforming, while overseeing, the End-to-End Supply Chain of premium apparel and accessories across North and Central America. With over 18 years of experience in Global Logistics and Retail, Ellen has a proven track record of delivering operational excellence, customer satisfaction, and profitable growth. Ellen is passionate about improving the efficiency and effectiveness of Supply Chain Operations, leveraging data-driven insights, process engineering, and best practices. She is also committed to fostering a culture of collaboration, innovation, and diversity among her team and partners. As a board member at the Transportation & Supply Chain Institute at the University of Denver, she enjoys sharing her knowledge and expertise with other leaders and professionals in the field.

Turning Customer Connection into Measurable Impact

3:50 PM Mentorship Meetup: Small Group Strategy Sessions

You’ve heard the big ideas - now it’s time to get personal. These small-group discussions give you the chance to connect directly with a peer mentor who’s been in your shoes. Bring your questions, challenges, and ideas to the table and walk away with practical strategies you can put into action.

Choose the topic that matters most to you and gain fresh insights you can take back to your team, such as:

Measurement and Attribution
Building a Creator Ecosystem
Winning the Next Generation of SEO
Futureproofing Your Business - Oren
Customer Loyalty and Retention

Engaging Your Customer & Inspiring Your Workforce

9:15 AM eTail Innovation Panel: How We Pulled It Off! From Bold Ideas to Better Customer Experiences – A Retailer’s Playbook

In this session, retail innovators share how they turned bold ideas into measurable results, while enhancing the customer experience at every step. Get an inside look at what it took to bring these initiatives to life - from testing, iterating, and aligning teams to overcoming roadblocks and driving execution at scale.

Expect a no-fluff, step-by-step look at what worked, what didn’t, and how you can apply the same playbook to your own initiatives. Bring your questions and leave with a playbook for driving real results that impact customers.

From Search to Significance: How to Make Your Site Search Actually Work for Customers

Leveraging Community to Build Brand Authenticity and Create Earned Reach

Check out the incredible speaker line-up to see who will be joining Ellen.

Download The Latest Agenda