Frank Morales

Vice President of E-Commerce Perry Ellis International

Frank is a growth marketing and ecommerce executive with two decades of scaling DTC and omnichannel brands across retail, CPG, pet, fashion, and consumer electronics. I've led ecommerce operations from $19M to $50M+ and helped drive total omni growth brands to $330M+ through a mix of full-funnel performance marketing, CRM/SMS strategy, retention campaigns, loyalty programs, and customer experience transformation. Additionally, I managed media budgets up to $500M+