Hannah Ohlson

Hannah Ohlson

Sr. Director, Analytics & Insights Pebblepost
Hannah Ohlson

Hannah is Head of Analytics & Insights at PebblePost, where she helps leading brands turn complex performance data into clear, confident decisions across Programmatic Direct Mail and Performance CTV. With 12+ years in analytics and marketing technology, she specializes in data driven marketing, incrementality testing, and first party data strategy that ties media investment directly to revenue and profitability. A graduate of Williams College with a degree in History and Computer Science, Hannah brings a blend of analytical rigor and storytelling to every conversation about performance and ROI.

Turning Customer Connection into Measurable Impact

5:00 PM CLIENT CASE STUDY: CTV's Accountability Era: How Retailers Are Connecting Exposure to Transactions

CTV is already a core part of the retail media mix, but as investment scales, so do expectations around accountability. Marketers now need to prove incremental revenue impact.

In this session, Steve Jones (Sr. Director, Growth) and Hannah Ohlson (Sr. Director, Analytics & Insights) explore how leading retailers are closing the gap between exposure and proof by connecting household-level ad exposure to real transaction data in a privacy-safe, deterministic way.

They'll discuss how to move beyond proxy metrics, measure true incrementality, and make faster, more confident optimization decisions.

Key Takeaways:

  • A new lens for CTV measurement focused on incrementality and revenue impact
  • What it takes to connect household exposure to real transactions in a privacy-safe way
  • How holdout-based measurement enables faster, more accurate insights
  • What "good" looks like when evaluating CTV performance in this new accountability era
  • How one luxury retailer quantified incremental sales to confidently scale CTV investment


Check out the incredible speaker line-up to see who will be joining Hannah.

Download The Latest Agenda