eTail Connect East 2025

May 07 - 09, 2025

Hilton West Palm Beach, FL

Heather Dettmann

Global Director, Customer Management Gymshark

Day Two: Thursday, May 8, 2025

4:15 PM PANEL DISCUSSION: Sale Completed, Now Let’s Get Started: Creating Optimal Post-Purchase Experience to Retain Customers

The post-purchase path is complex and fraught with new customer expectations. Listen in as top retailers discuss what they’re focused on to provide exceptional customer care after the sale, in order to gain loyalty. From efficient returns and exchanges, to tailoring message type and channels, to the best use of loyalty and rewards, these methodologies will help demonstrate that you care about the customer past the point of purchase.

  • Personalizing the messaging after the sale—what platform, how often and creating the ‘perfect content’
  • Offering tracking information that’s accurate and easy to access
  • Providing a streamlined return or exchange portal
  • Following up with customers with rewards, referral, and loyalty programs
  • Asking customers for feedback and joining your brand communities

Check out the incredible speaker line-up to see who will be joining Heather.

Download The Latest Agenda