Jake Karls

Co-Founder & Rainmaker Mid-Day Squares

Jake Karls is a different type of business leader – unapologetically authentic, refreshingly relatable, and completely free of BS. He is the Co-founder and Chief Rainmaker of Mid-Day Squares, the better-for-you chocolate snacking brand that turned a kitchen-table dream into a North American household name. Mid-Day Squares is leading the disruption of the chocolate industry. Jake is recognized as a rising star in the business world. He's currently a finalist for EY’s Entrepreneur of the Year awards, lead the category for Forbes’ 30 Under 30 list for (Food and Beverage), and is featured as a regular contributor to media outlets across North America.

Day Three: Friday, May 9, 2025

9:10 AM PANEL DISCUSSION: The Customer is Always (Mostly) Right: Cultivating Social Proof for Your Brand

Nearly every customer will read reviews before they make an online purchase. Identifying the types of content that matter for your brand will help lead the charge to lean into the types of social impact that will help drive revenue. In this session, learn the ways to build trust and credibility online in order to increase sales.

Creating incentives for your customers to leave reviews and feedback
Partnering with the right influencers to increase authenticity for your brand
Highlighting the more favorable reviews
Creating awareness of your brand and building trust and credibility with your audience

10:45 AM CASE STUDY: MID-DAY SQUARES

Check out the incredible speaker line-up to see who will be joining Jake.

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