Jake Pasini

VP AI and Revenue Listrak

Jake is one of digital marketing and e-commerce’s leading executives around data and performance. He uncovers data-driven insights and develops Pareto Principle-backed cross-channel engagement strategies to drive consistent incremental growth for top retailers and brands. With close to two decades of experience in the ecommerce industry, Jake stays ahead of retail challenges and trends, helping businesses navigate the ever-evolving digital landscape and stay relevant. After partnering with some of the world’s strongest growing brands during the day, his ‘Batman’ is sharing his expertise and passion with the digital marketing and e-commerce leaders of the future as a Marketing Analytics professor at Villanova University in both undergraduate and MBA programs. Jake believes everyone can make a positive impact every day and is eager to help any and everyone drive growth for their brand.

Day One: Wednesday, May 7, 2025

2:25 PM New Customer Acquisition: In the words of Metallica “Nothing Else Matters”

Join Jake for an in-depth look at the financial impact of new customer acquisition and the critical pitfalls to avoid. In this session, he’ll explore how customer lifetime value influences acquisition strategies with an emphasis on key optimization opportunities. He’ll uncover the biggest challenges in eCommerce acquisition and provide the strategy and tactics to navigate them effectively. Plus, he’ll share insights into industry benchmarks across Fashion, Beauty, home, Sports & Outdoors, Health & Wellness, Automotive – and more! – ensuring your business stays competitive and continues to grow market share.

Understanding Financial Impact: Explore how new customer acquisition affects overall business profitability and long-term growth
Customer Lifetime Value: Learn how to leverage CLV to make smarter acquisition decisions and drive sustainable revenue
Optimization Strategies: Uncover key tactics to improve efficiency, reduce acquisition costs, and maximize return on investment
Practical Takeaways: Walk away with industry benchmarks and actionable insights to refine your acquisition approach and drive sustainable growth

Check out the incredible speaker line-up to see who will be joining Jake.

Download The Latest Agenda