Janet Jaiswa

eCommerce is a critical driver of growth. With 7 out of 10 consumers expecting personalized ads and product recommendations, long gone are the days of one-size-fits-most digital strategies. In order to boost customer satisfaction, personalization is crucial and to achieve that, culling insights and actioning business intelligence from your data is necessary. Learn how to best utilize data in creative and successful ways – leave with the keys to success (and pitfalls to avoid).

• Engaging shoppers with individualized experiences
• Supporting customers with chatbots that provide emotionally intelligent assistance
• Integrating better inventory intelligence that keeps customers informed
• Pricing that is automated and dynamic for increased competition
• Forming the right teams to implement and maintain the necessary data tools

In order to transform the customer journey, a deeper understanding of your customer, careful planning, real-time analytics, and delivering a consistent and personalized experience across all touchpoints is required. A group of retail innovators discuss the most important changes they instituted to adapt and enhance their customer’s journeys, driving them through the shopping funnel efficiently.

• Optimizing your touchpoints along the customer journey—from awareness to purchase and post-purchase support—are most important
• Integrating data that ensures proper personalization and consistency
• Testing and monitoring the performance of your omnichannel strategy
• Investing in the right technologies for customer data tracking and data usage