Jason Falkowitz

Head of Retail/Consumer Goods Similarweb

Jason Falkowitz is Head of Retail and Consumer Goods at Similarweb, where he helps leading retailers, brands, and consumer goods companies use digital intelligence to better understand consumer behavior, market trends, and competitive dynamics. Jason partners with executives across ecommerce, marketing, strategy, analytics, and category teams to turn external market data into actionable growth strategies for customer acquisition, SEO/SEM, retail media, digital shelf, competitive benchmarking, and category performance. Prior to Similarweb, Jason developed deep expertise in market intelligence and industry research through roles at The Economist and IBISWorld, where he worked with companies to understand industry trends, competitive landscapes, and growth opportunities. This experience shapes his approach to helping retail and consumer goods leaders move beyond internal reporting to understand broader market activity and translate those insights into action.