Jeff Cato

Jeff Cato

Vice President of E-Commerce and Digital Marketing Jasco
Jeff Cato

With over three decades of expertise spanning sales, e-commerce, and marketing across diverse industries, Jeff Cato brings seasoned leadership to his role as Vice President of Marketing & E-commerce at Jasco Products. Jasco, a trusted name in consumer electronics for more than 50 years, offers a portfolio of over 2,500 products under renowned brands including Enbrighten, GE, Philips, and Energizer, available in leading retail stores and online marketplaces. Jeff is deeply committed to driving company growth, elevating brands, and mentoring teams, all while fostering a workplace culture that inspires pride and engagement every day.

Turning Customer Connection into Measurable Impact

9:40 AM Keynote Panel: Making Every Marketing Dollar Count Through Better Measurement and Attribution

Retailers today face a common challenge: understanding which marketing and retail partner investments truly drive results. Challenges persist due to fragmented tracking and complex customer journeys.

Join this panel as senior marketers share how they are overcoming gaps in path-to-purchase data, multi-touch attribution, and marketing mix modeling. Panelists will explore:

  • Measuring and forecasting impact when the customer journey isn’t linear or fully visible.
  • Attributing conversions accurately across multiple retailers and channels.
  • Optimizing budget allocation when traditional measurement tools fall short.

Attendees will leave with practical approaches to make better investment decisions and gain clarity on the end-to-end customer journey to drive measurable growth.

Check out the incredible speaker line-up to see who will be joining Jeff.

Download The Latest Agenda