Retailers today face a common challenge: understanding which marketing and retail partner investments truly drive results. Challenges persist due to fragmented tracking and complex customer journeys.

Join this panel as senior marketers share how they are overcoming gaps in path-to-purchase data, multi-touch attribution, and marketing mix modeling. Panelists will explore:

• Measuring and forecasting impact when the customer journey isn’t linear or fully visible.
• Attributing conversions accurately across multiple retailers and channels.
• Optimizing budget allocation when traditional measurement tools fall short.

Attendees will leave with practical approaches to make better investment decisions and gain clarity on the end-to-end customer journey to drive measurable growth.

You’ve heard the big ideas - now it’s time to get personal. These small-group discussions give you the chance to connect directly with a peer mentor who’s been in your shoes. Bring your questions, challenges, and ideas to the table and walk away with practical strategies you can put into action.

Choose the topic that matters most to you and gain fresh insights you can take back to your team, such as:

• Measurement and Attribution
• Building a Creator Ecosystem
• Winning the Next Generation of SEO
• Futureproofing Your Business - Oren
• Customer Loyalty and Retention