Jonathan Horemans

VP, Go-to-Market Rezolve

With a background in retail, Jonathan experienced firsthand the impact technology can have on customer experience and revenue. Today, he partners with leading merchants to identify where and how AI solutions can be implemented to deliver human-like service across digital channels, driving conversion, engagement, and operational efficiency.

Day Two: Thursday, May 8, 2025

3:35 PM Let's Discuss: Determining The Right Marketing Mix: Going From Choppy Waters to Smooth Sailing

With the abundance of digital platforms and the advent of new ones always on the horizon, your marketing funnel looks more like a cyclone. It’s hard to know the best way to navigate these waters. When the goal is to increase sales and brand visibility you have to consider the wide range of methods and technologies—from email and social advertising to social media management and building a better site/mobile experience. This panel of retail experts discuss their success, their missteps and give best practices in a sea of choices.

· Creating experiences that are meaningful in the right platform

· Exploring the usefulness of all the channels for your brand

· Utilizing the channels for which they’re best suited (awareness, retargeting, etc)

· Monitoring for success and knowing when to pivot to another format

Check out the incredible speaker line-up to see who will be joining Jonathan.

Download The Latest Agenda