Karla Nedeski

Director of Merchandising Starboard Group

Karla Nedeski is Director of Merchandising at Starboard Group, leading Beauty, Liquor, and Kids across 90+ ships and 14 cruise line partners. She drives over $200 million in annual revenue by transforming cruise retail into immersive, experience led environments. From pioneering first at sea brand launches to introducing AI powered personalization, Karla is redefining retail at sea, not as a shop, but as a core part of the guest journey and a true engine of growth for the cruise industry.