Karla Nedeski
Director of Merchandising Starboard Group
Karla Nedeski is Director of Merchandising at Starboard Group, leading Beauty, Liquor, and Kids across 90+ ships and 14 cruise line partners. She drives over $200 million in annual revenue by transforming cruise retail into immersive, experience led environments. From pioneering first at sea brand launches to introducing AI powered personalization, Karla is redefining retail at sea, not as a shop, but as a core part of the guest journey and a true engine of growth for the cruise industry.
Leading Forward Through Rapid Change and Disruption
2:45 PM FIRESIDE CHAT: Luxury Has It Right: How Deep Consumer Understanding Beats More Data
In a world of endless dashboards and fragmented journeys, many brands have more data but less customer insight. Luxury brands faced this reality first - and learned true growth doesn't come from more metrics, but a deep understanding of who their customer is, how they shop across channels, and what matters to them.
Join this fireside chat to learn how to build consumer intimacy at scale and how this principle can help any organization drive omnichannel growth, smarter measurement, and better decision-making. Among the topics:
- Identifying the signals that actually predict behavior and value
- Designing omnichannel experiences rooted in real customer motivations
- Translating qualitative insights into scalable, measurable growth
Turning Customer Connection into Measurable Impact
8:00 AM Women In eTail Private Breakfast & Networking
Kick off your day by joining fellow women executives in retail to make new connections, engage in meaningful discussions, and share knowledge on a whole host of topics. This breakfast is open to female retailers only. Hosted by Route
Check out the incredible speaker line-up to see who will be joining Karla.
Download The Latest Agenda