Katie Tripodi

Katie Tripodi

Director, Digital Merchandising and New Business Hanes Brands Inc
Katie Tripodi

Katie is an accomplished marketing and e-commerce leader with extensive experience driving brand growth and digital strategy for major consumer goods companies. She is responsible for overseeing the digital merchandising and online sales expansion for the company's portfolio of owned brands.  Tripodi is a specialist in digital media strategy - her expertise lies in building and scaling e-commerce operations and developing direct-to-consumer marketing campaigns to drive online sales and customer engagement. Katie is passionate about helping marketers develop their careers and grow within the industry, evidenced by her active role in professional networking and recruitment.

Turning Customer Connection into Measurable Impact

12:45 PM Retailer Roundtables

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.

Table #1: Merchandising Across DTC, Social and Marketplaces for a Seamless Discovery to Purchase Journey

Table #2: Turning Post-Purchase Engagement into Lasting Loyalty

Table #3: How UX, Content and Merchandising are Converging to Redefine the Digital Storefront

Table #4: Winning the Email and SMS Visibility Challenge in an Evolving OS Landscape

4:25 PM Panel Discussion: Making Performance and Brand Marketing Work in Sync to Drive Lasting Impact

How do you drive immediate growth without sacrificing long-term brand value in an era of rapid change and market disruption? In high-growth organizations, marketing teams constantly wrestle with the tension between performance-driven campaigns and brand-building initiatives. This panel brings CMOs and senior marketing leaders together to share frameworks, real-world case studies, and actionable strategies for:

  • Aligning growth and brand priorities to boost revenue and loyalty.
  • Expanding brand presence cost-effectively while diversifying channels.
  • Measuring success across the funnel and balancing short-term vs. long-term KPIs

Check out the incredible speaker line-up to see who will be joining Katie.

Download The Latest Agenda