Kelly Cook

David’s Bridal started 75 years ago with a single Florida-based bridal salon and grew to be the largest bridal retailer in the US. Amid a changing bridal industry and an all-encompassing retail digital transformation, David’s Bridal continues to unlock opportunities to become more customer-centric, efficient and competitive. Our opening keynote speaker sheds light on their new strategy including their new investments in technology, how they’ve shaken up the company’s social media presence, and the launch of Pearl, a wedding vendor marketplace and planning platform.

• Learning successful, real-world applications to drive growth
• Leveraging data analytics to gain insights into customer behavior and purchasing patterns and adjusting as necessary
• Using data and a marketplace to innovate and improve customer engagement, satisfaction, and loyalty