Kelly Cook | eTail Connect East

eTail Connect East 2025

May 07 - 09, 2025

Hilton West Palm Beach, FL

Kelly Cook

CEO David's Bridal

Kelly Cook is a visionary executive with over two decades of leadership in omnichannel strategy, digital transformation, IT, branding, and marketing. A catalyst for growth, she has a proven track record of driving business growth through brand evolution, pioneering innovation and aligning teams behind transformative strategies that drive bottom-line impact Her leadership has propelled organizations to new heights – boosting profitability, increasing stock value, and earning industry accolades from Newsweek (Best Place to Work for Women) and Forbes (Most Inclusive Marketing).

Her career spans a diverse mix of industries ranging from airlines and fashion to home decor and retail, and now the bridal fashion and wedding industry. Prior to joining David’s Bridal, Kelly held executive leadership roles at top companies, including Continental Airlines, DSW Designer Shoe Warehouse, and Pier 1, where she spearheaded large-scale brand, marketing and digital initiatives that redefined customer engagement. In her current role at David’s, Kelly leads marketing, IT, digital, customer experiences, analytics and e-commerce, ensuring that innovation and customer-centricity remain at the heart of the brand’s growth.

Recognized by Harvard Business School as one of 2003’s Most Dynamic Women in Business, Kelly embodies a leadership style grounded in service to others. She finds joy in seeing individuals at any and every level do extraordinary things. She is a steward of the power of determination, often toting her mantra: “If cauliflower can become pizza, anything can happen."

Day One: Wednesday, May 7, 2025

11:55 AM KEYNOTE: From Aisle to Algorithm: David's Bridal's Transformation to a Tech and Media Enterprise

David’s Bridal started 75 years ago with a single Florida-based bridal salon and grew to be the largest bridal retailer in the US. Amid a changing bridal industry and an all-encompassing retail digital transformation, David’s Bridal continues to unlock opportunities to become more customer-centric, efficient and competitive. Our opening keynote speaker sheds light on their new strategy including their new investments in technology, how they’ve shaken up the company’s social media presence, and the launch of Pearl, a wedding vendor marketplace and planning platform.

  • Learning successful, real-world applications to drive growth
  • Leveraging data analytics to gain insights into customer behavior and purchasing patterns and adjusting as necessary
  • Using data and a marketplace to innovate and improve customer engagement, satisfaction, and loyalty

Check out the incredible speaker line-up to see who will be joining Kelly.

Download The Latest Agenda