Kristie Bidlake

Kristie Bidlake

VP eCommerce General Motors
Kristie Bidlake

Turning Customer Connection into Measurable Impact

12:45 PM Retailer Roundtables

Grab a seat at the table and take a deep dive with your peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take eCommerce and Digital Marketing to new heights. Walk away with fresh ideas to implement right away.

Table #1: Merchandising Across DTC, Social and Marketplaces for a Seamless Discovery to Purchase Journey

Table #2: Turning Post-Purchase Engagement into Lasting Loyalty

Table #3: How UX, Content and Merchandising are Converging to Redefine the Digital Storefront

Table #4: Winning the Email and SMS Visibility Challenge in an Evolving OS Landscape

Engaging Your Customer & Inspiring Your Workforce

9:15 AM eTail Innovation Panel: How We Pulled It Off! From Bold Ideas to Better Customer Experiences – A Retailer’s Playbook

In this session, retail innovators share how they turned bold ideas into measurable results, while enhancing the customer experience at every step. Get an inside look at what it took to bring these initiatives to life - from testing, iterating, and aligning teams to overcoming roadblocks and driving execution at scale.

Expect a no-fluff, step-by-step look at what worked, what didn’t, and how you can apply the same playbook to your own initiatives. Bring your questions and leave with a playbook for driving real results that impact customers.

Check out the incredible speaker line-up to see who will be joining Kristie.

Download The Latest Agenda