Kyle Brown

Grab a seat at the table and take a deep dive with your retail peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away.

Table #1: Evolution of Social Listening and Digital Intelligence For Better Customer Mapping

Led by: Kyle Brown, Senior Director, Digital Strategy and Corporate Communications, Cue Health

Table #2: Keeping Up with the Speed of Content Marketing – UGC, AI + Personalization

Led by: Paola Pugliese, Global Director of Brand Marketing and Communications, Frette

Table #3: Building Effective Email/SMS Lifecycle Campaigns

Led by: Nicole Kellner, Director of Marketing, STATE Bags

Table #4: AI-Powered Future: Upskilling and Reskilling the Workforce to Succeed in an Evolving AI Age

Mohit Sachdeva, Director – Data Engineering, Mattress Firm

In order to transform the customer journey, a deeper understanding of your customer, careful planning, real-time analytics, and delivering a consistent and personalized experience across all touchpoints is required. A group of retail innovators discuss the most important changes they instituted to adapt and enhance their customer’s journeys, driving them through the shopping funnel efficiently.

• Optimizing your touchpoints along the customer journey—from awareness to purchase and post-purchase support—are most important
• Integrating data that ensures proper personalization and consistency
• Testing and monitoring the performance of your omnichannel strategy
• Investing in the right technologies for customer data tracking and data usage