Lucas Tieleman

Co-Founder Optiversal

Lucas is the co-founder of Optiversal, an AI platform that helps retailers grow by turning overlooked opportunities and underperforming product data into real revenue. He works with brands like Sephora, Best Buy, Kendra Scott, Costco, ON, and Tractor Supply to scale long-tail SEO and enrich product content without requiring , dev time, handholding or hiring an army of consultants.

Day Two: Thursday, May 8, 2025

4:05 PM Presentation: Aristotle And His Picky Cats Unlock The Mystery Of Non-Bullshit AI (AKA: How Top Retailers Are Actually Using AI To Make Money)

Everyone’s chasing the same 5% of high-traffic opportunities. This talk is about the other 95%. Lucas will break down how smart retailers are using AI to build and optimize thousands of long-tail, high-intent pages — and why most teams are sitting on a goldmine of revenue they’re not even trying to capture.

Where the real SEO traffic is hiding (and why it’s not on your homepage)
Using AI to clean product data and scale content — fast
Real stories from retailers who drove 5–15% lifts without big lifts
How enriched content boosts SEO, PDPs, internal search, and feeds
Why long-tail AI is the best-kept secret in retail media

Check out the incredible speaker line-up to see who will be joining Lucas.

Download The Latest Agenda