Luke Grant

Customer acquisition is costly – so it stands to reason that once a customer makes a purchase you want to keep them for as long as possible! In order to keep your customers loyal, you have to nurture, delight, surprise and motivate them. These loyalty specialists discuss their best methods to create long-term customers who stick around, make purchases and become brand advocates.

• Creating an omni-channel experience catered to individual shoppers
• Ensuring there’s a tailored post-purchase experience to drive repeat purchases
• Creating a community that engages and retains your customers (via social and other channels)
• Being transparent about brand values and aligning with your customer’s values
• Evolving with consumer trends to offer relevant offers and experiences
• Focusing on customer service during every interaction