Marc Kelley

Head of Emerging Parterships Cardlytics

Marc is Head of Emerging Partnerships at Cardlytics. Marc is responsible for diversifying demand by developing partnerships with mid-market brands across all industries. He joined Cardlytics in 2018 and was focused on enterprise direct-to-consumer partnerships prior to his current role. Marc’s partnerships have generated an estimated $225M incremental revenue for advertisers since 2018. Before joining Cardlytics, Marc held media and partnerships roles with InComm and Red Ventures.

Day Two – Tuesday, May 7, 2024

2:00 PM PANEL: Growing Loyalty and Winning Share in a Post-Cookie World

Brands don't know how to quantify the exact impact of cookies disappearing, but they do know their revenue targets won't change in 2024. On top of that, fraud and brand safety have never been bigger concerns for advertisers. Join Marc Kelley, Head of Ad Partnerships at Cardlytics as he is joined by marketing leaders from VistaPrint, Carparts.com, and Cozy Earth to discuss customer acquisition, loyalty, and data trends in a post-cookie world.

· Explore the trends shaping the modern shopping experience through the eyes of leaders in the space

· Find out how leading brands are turning their marketing insights into profitable business decisions

· Learn how brands leverage Cardlytics access to first-party consumer spend data to elevate their data-driven decision-making

Check out the incredible speaker line-up to see who will be joining Marc.

Download The Latest Agenda