Matt Ezyk

Learn from self-described data junkies—with a focus on the accumulation, measurement and actioning of data—how data continues to transform their business. This session provides a glimpse into not only what you can achieve with your data today, but also gives a glimpse into how to best utilize your data in the future.

• Using data to support CMOs and marketing strategies by applying customer data and analytics to personalize offerings and communications
• Tailoring omnichannel experiences for repeat customers based on buying behaviors
• Developing relationships with buyers and potential customers through the innovative collection and use of zero-party data
• Knowing what works – and what to avoid – to structure effective online and omnichannel strategies