AI is no longer a “maybe” for retail, it’s actively reshaping search, merchandising, personalization, and operations. But moving from theory to results is not always straightforward. This panel brings together retail leaders who are running real experiments with AI, sharing what’s working, what’s falling short, and how they’re turning these efforts into measurable business impact.

Expect concrete examples, actionable takeaways, and a candid look at the challenges behind successful adoption.

• Applying AI to boost discoverability, improve product recommendations, and enhance the overall customer experience
• Scaling automation and workflow integration to free up team capacity and reduce operational friction
• Learning from early experiments—successes, failures, and insights to inform your own AI strategy

Retailers today face a common challenge: understanding which marketing and retail partner investments truly drive results. Challenges persist due to fragmented tracking and complex customer journeys.

Join this panel as senior marketers share how they are overcoming gaps in path-to-purchase data, multi-touch attribution, and marketing mix modeling. Panelists will explore:

• Measuring and forecasting impact when the customer journey isn’t linear or fully visible.
• Attributing conversions accurately across multiple retailers and channels.
• Optimizing budget allocation when traditional measurement tools fall short.

Attendees will leave with practical approaches to make better investment decisions and gain clarity on the end-to-end customer journey to drive measurable growth.