Melissa is a multifaceted eCommerce and digital marketing leader with a proven track record of driving growth across leading retail, travel, and B2B organizations. In her current role as Director of Digital Merchandising at JM Bullion, she leads the strategy and execution of digital merchandising initiatives that elevate customer experience and revenue performance. Her career reflects a strong history of impactful contributions at globally recognized brands including Hilton, JCPenney, and Fossil Group.
AI is no longer a “maybe” for retail, it’s actively reshaping search, merchandising, personalization, and operations. But moving from theory to results is not always straightforward. This panel brings together retail leaders who are running real experiments with AI, sharing what’s working, what’s falling short, and how they’re turning these efforts into measurable business impact.
Expect concrete examples, actionable takeaways, and a candid look at the challenges behind successful adoption.
You've heard the big ideas - now it's time to get personal. These small-group discussions give you the chance to connect directly with a peer mentor who's been in your shoes. Bring your questions, challenges, and ideas to the table and walk away with practical strategies you can put into action.
Choose the topic that matters most to you and gain fresh insights you can take back to your team, such as:
Check out the incredible speaker line-up to see who will be joining Melissa.
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