Melissa Walner

Melissa Walner

Director of Digital Merchandising JM Bullion Inc
Melissa Walner

Melissa is a multifaceted eCommerce and digital marketing leader with a proven track record of driving growth across leading retail, travel, and B2B organizations. In her current role as Director of Digital Merchandising at JM Bullion, she leads the strategy and execution of digital merchandising initiatives that elevate customer experience and revenue performance. Her career reflects a strong history of impactful contributions at globally recognized brands including Hilton, JCPenney, and Fossil Group.

Leading Forward Through Rapid Change and Disruption

12:50 PM Roundtable-Panel Discussion: Turning AI Experiments into Measurable Impact

AI is no longer a “maybe” for retail, it’s actively reshaping search, merchandising, personalization, and operations. But moving from theory to results is not always straightforward. This panel brings together retail leaders who are running real experiments with AI, sharing what’s working, what’s falling short, and how they’re turning these efforts into measurable business impact.

Expect concrete examples, actionable takeaways, and a candid look at the challenges behind successful adoption.

  • Applying AI to boost discoverability, improve product recommendations, and enhance the overall customer experience
  • Scaling automation and workflow integration to free up team capacity and reduce operational friction
  • Learning from early experiments—successes, failures, and insights to inform your own AI strategy

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda