Nicole Kellner

Director, Marketing & eCommerce State Bags

Nicole is the Director of Marketing & Ecommerce at STATE Bags, the family bag brand that’s on a mission to support American families in need in the ways they need it most. In her role, she leads ecommerce and marketing strategy with a direct focus on lifecycle marketing, spearheading the management of the email program, website product management, and CRO initiatives. With a keen eye for enhancing customer experiences, Nicole plays a pivotal role in driving brand engagement and loyalty.

A graduate of The Ohio State University with a bachelor's degree, Nicole combines her academic background with hands-on industry experience to drive impactful marketing strategies at STATE. Her dedication to fostering lasting relationships with customers underscores her commitment to the brand's mission and values.

Day One – Monday, May 6, 2024

4:15 PM REIMAGINE RETAIL ROUNDTABLES

Grab a seat at the table and take a deep dive with your retail peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away.

Table #1: Evolution of Social Listening and Digital Intelligence For Better Customer Mapping

Led by: Kyle Brown, Senior Director, Digital Strategy and Corporate Communications, Cue Health

Table #2: Keeping Up with the Speed of Content Marketing – UGC, AI + Personalization

Led by: Paola Pugliese, Global Director of Brand Marketing and Communications, Frette

Table #3: Building Effective Email/SMS Lifecycle Campaigns

Led by: Nicole Kellner, Director of Marketing, STATE Bags

Table #4: AI-Powered Future: Upskilling and Reskilling the Workforce to Succeed in an Evolving AI Age

Mohit Sachdeva, Director – Data Engineering, Mattress Firm

Check out the incredible speaker line-up to see who will be joining Nicole.

Download The Latest Agenda