Nikhil Raj

This keynote delves into how commerce media drives transformative growth by enhancing user personalization and discoverability, strengthening brand relationships, and strategically reinvesting in platform improvements like customer acquisition, retention, and supply chain optimization. Commerce media platforms can boost their own profitability with media and ads, invest those incremental profits in various parts of the business, and become pivotal engines for economic expansion and innovation across the business.

• For every 1B in GMV your commerce platform can make $20M in profit through ads.
• Strategic reinvestment from commerce media profits drives overall business growth.
• Commerce media enhances user personalization and deepens brand relationships.