Paola Pugliese

Global Director, Brand Marketing & Communications Frette

Seasoned strategic communication and brand marketing executive, with 15 years of expertise within globally renowned brands such as IKEA, Diesel, Max Mara, Frette, and Natuzzi, in the United States, Italy, and Sweden. Holds a Master’s degree with a focus on content and recently completed a degree in Strategic Digital Marketing at Yale School of Management. Well-versed in all facets of strategic marketing, including brand positioning, strategy development, marketing planning, content strategy, and digital marketing. Demonstrates a comprehensive understanding of both luxury and mainstream markets on a global scale. Team player with robust leadership skills and extensive management experience. Well traveled (45+ countries explored). Art lover. Yoga practitioner.

Day One – Monday, May 6, 2024

4:15 PM REIMAGINE RETAIL ROUNDTABLES

Grab a seat at the table and take a deep dive with your retail peers on a topic of interest. This is the perfect opportunity to learn how others are working through challenges and implementing strategies to take digital to new heights. Walk away with fresh ideas to implement right away.

Table #1: Evolution of Social Listening and Digital Intelligence For Better Customer Mapping

Led by: Kyle Brown, Senior Director, Digital Strategy and Corporate Communications, Cue Health

Table #2: Keeping Up with the Speed of Content Marketing – UGC, AI + Personalization

Led by: Paola Pugliese, Global Director of Brand Marketing and Communications, Frette

Table #3: Building Effective Email/SMS Lifecycle Campaigns

Led by: Nicole Kellner, Director of Marketing, STATE Bags

Table #4: AI-Powered Future: Upskilling and Reskilling the Workforce to Succeed in an Evolving AI Age

Mohit Sachdeva, Director – Data Engineering, Mattress Firm

Check out the incredible speaker line-up to see who will be joining Paola.

Download The Latest Agenda