Patrick Murray

Siloed channels across your Martech stack create not only a disconnected and underwhelming customer experience but it also costs you, the retailer, valuable time and money. In this session, learn the common pitfalls of using multiple point solutions such as:

• Inability to scale personalization
• Deliverability issues
• Higher total cost of ownership and reduced profit margin
• Unclear attribution

…and discover the upside of having one integrated platform to drive the highest revenue.