Paul Meyers

Fabletics, the activewear phenomenon that rocketed from zero to a $250 million business in just three years (they topped $700 million last year), is in an interesting part of their evolution as a brand. From a solely online presence to currently managing 95 stores in the US (with plans to open more), they now must figure out how to make their online and in-store experiences work in tandem. These senior executives from Fabletics will discuss how they’re able to achieve extraordinary engagement and retention rates while creating a unified and fun experience for their customers.

• Using technology to curate and personalize the customer experience online and in stores
• Differentiating the types of messaging dependent upon the type of platform
• Using AI to amplify our data – from cleaning up existing data to utilizing it for predictive customer service to improving workforce management
• Building brand loyalty and customer retention through good CX and paid/organic marketing