Sarah DeThomasis

Head of Social Minted

Sarah has spent her career partnering with and working for some of the world’s most recognized and respected brands like Amazon, Red Bull, Anheuser-Busch, Apple, NBC Sports, PepsiCo, Neutrogena, and Intel to create and implement innovative global social, brand, influencer, and content marketing strategies. At her core, she is a passionate brand storyteller and marketer who believes in the business-driving power of content that transcends the digital space. This mindset led Sarah to create and instruct a masters course in social media analytics at her alma mater, The University of Florida. Sarah is currently the Head of Social at Minted, leading a dynamic team of organic & paid social, influencer and display marketing professionals, bringing the best in independent art and design via the channels in which consumers spend their time most.

Day Three – Wednesday May 8, 2024

12:40 PM CLOSING PANEL: Successfully Riding the Tidal Wave of Social Commerce

Social shopping not only provides huge opportunities for retailers to engage with consumers in unique ways, it’s also a convenient form of shopping for consumers. And this way of shopping shows no signs of slowing: global sales through social media platforms were estimated at 992 billion dollars in 2022; forecasts suggest social commerce sales will reach 2.9 trillion dollars by 2026. Our panelists discuss how they utilize the surplus of social options to grow their brand and revenue.

Leveraging the use of social influencers in campaigns
Using social media for faster customer service
Creating timely and educational content across platforms
Harnessing the power of great reviews from happy customers

Check out the incredible speaker line-up to see who will be joining Sarah.

Download The Latest Agenda