Guitar Center is redefining how its Gear Advisors sell and serve by pairing human expertise with Cresta's Conversation Intelligence and Coaching.

In this Case Study, leaders from Guitar Center and Cresta reveal how AI is transforming sales performance, not by replacing people, but by amplifying what makes them exceptional.

You'll hear how Guitar Center is:

• Accelerating onboarding and coaching through real-time, AI-driven insights that help advisors meet every customer where they are.

• Empowering advisors with guidance and feedback that drive higher conversions and lifelong customer loyalty.

• Scaling best practices across the workforce, turning what once seemed impossible into daily habits that fuel performance and culture.