Sharon Gai

The rapid growth of e-commerce, fueled by advancements in artificial intelligence (AI), is transforming the retail landscape, impacting various aspects of the industry. AI is revolutionizing personalization and customer experience through tailored product recommendations and improved customer service. AI plays a crucial role in payment processing, pricing strategies, visual search, social media marketing, sentiment analysis, and content generation. That’s how shopping apps such as Shein and Temu jumped from zero users to capturing half of Amazon’s user base in one year. And now Tik Tok Shop is transforming shopping via livestreaming. What did they do right?How are they different from a traditional ecommerce app?

With extensive experience in ecommerce, speaker Sharon Gai uncovers the secrets of how certain shopping apps were able to use AI to quickly capture market share. By understanding these AI-driven developments, senior executives in large retail and e-commerce businesses can prepare their organizations to thrive and remain competitive in an increasingly AI-driven retail landscape.

• A deep understanding of the innovations coming out of Chinese technology companies and the impact they are having on the global market
• New Retail framework: people, product, context
• Frameworks to think about innovation
• Strategies and business models of these companies and to apply them to different situations and projects around the world