Shayna Macklin

Omnichannel is a journey of discovery and experimentation. It’s an ever-growing opportunity across channels including audio, digital, gaming, traditional and streaming tv, social media platforms, and assorted print and video ad displays. This discussion explains how marketers created their optimal mix of message and media.

• Reaching a more receptive audience with relevant messaging
• Understanding the different types of media
• Delving into the data of customer engagement with each type of platform
• Embracing a failure and pivoting!

Social shopping not only provides huge opportunities for retailers to engage with consumers in unique ways, it’s also a convenient form of shopping for consumers. And this way of shopping shows no signs of slowing: global sales through social media platforms were estimated at 992 billion dollars in 2022; forecasts suggest social commerce sales will reach 2.9 trillion dollars by 2026. Our panelists discuss how they utilize the surplus of social options to grow their brand and revenue.

• Leveraging the use of social influencers in campaigns
• Using social media for faster customer service
• Creating timely and educational content across platforms
• Harnessing the power of great reviews from happy customers