Sophia Tsao

CDMO, Chief Digital and Marketing Officer Fashionphile

Sophia Tsao is the Chief Marketing Officer at FASHIONPHILE Group, a leader in the fast-growing ultra-luxury recommence industry and strategically invested by Neiman Marcus Group. Sophia started at FASHIONPHILE as a Chief Digital Officer, led digital transformation and eCommerce growth, then progressing her career to Chief Marketing Officer, driving omni-channel CX and Marketing for FASHIONPHILE to elevate the brand and business to next level. Prior to joining FASHIONPHILE, Sophia was the Chief Marketplace Officer at Newegg, managing online marketplaces on Newegg.com, Newegg.ca, NeweggBusiness.com, and Newegg Global. Newegg Global Marketplace was built from the ground up by the dynamic teams under Sophia’s leadership. In just a few short years, it rapidly grew to be a billion-dollar business, also Sophia led the global expansion covering over 80 countries. In addition to her global eCommerce expertise, Sophia is an energetic thought leader with a diverse background. Prior her career of being in eCommerce, she was an established media journalist, news anchor, and an Executive for a TV network in her hometown of Taipei, Taiwan. She also owned a wine boutique and has been brewstered a professional wine-tasting certificate from Bordeaux, France.

Turning Customer Connection into Measurable Impact

2:55 PM C-LEVEL CHAT: Building Synergy Between CMOs and CFOs to Drive Customer-Centric Growth

In today’s fast-moving market, the language of marketing and finance often doesn’t align, and their differing perspectives can create friction. This dynamic fireside chat explores how CMOs and CFOs can work together to future-proof their organizations by offering actionable insights to make faster, more aligned decisions that ultimately benefit the customer.

• Understanding the accelerated world in which CMOs operate, including shifts in consumer behavior and the rapid impact of technology

• Communicating vision and strategy in a way that resonates with financial leaders

• Building alignment between marketing and finance to ensure decisions keep pace with change rather than slowing progress

4:25 PM Panel Discussion: Making Performance and Brand Marketing Work in Sync to Drive Lasting Impact

How do you drive immediate growth without sacrificing long-term brand value in an era of rapid change and market disruption? In high-growth organizations, marketing teams constantly wrestle with the tension between performance-driven campaigns and brand-building initiatives. This panel brings CMOs and senior marketing leaders together to share frameworks, real-world case studies, and actionable strategies for:

Aligning growth and brand priorities to boost revenue and loyalty.
Expanding brand presence cost-effectively while diversifying channels.
Measuring success across the funnel and balancing short-term vs. long-term KPIs

Check out the incredible speaker line-up to see who will be joining Sophia.

Download The Latest Agenda