Steve Jones
Sr. Director of Growth PebblePost
Steve Jones is Sr. Director of Growth at PebblePost, where he focuses on accelerating incremental growth for brands through acquisition and retention strategies using Performance CTV and Programmatic Direct Mail. Throughout his career at companies like Acxiom, Epsilon and Merkle, Steve has helped global organizations unify complex data ecosystems and guide them through the evolving landscape of addressable marketing and AI-driven personalization. An international speaker on digital innovation and customer experience, Steve excels in helping organizations rethink how they engage and grow their customer base.
Turning Customer Connection into Measurable Impact
5:00 PM CLIENT CASE STUDY: CTV's Accountability Era: How Retailers Are Connecting Exposure to Transactions
CTV is already a core part of the retail media mix, but as investment scales, so do expectations around accountability. Marketers now need to prove incremental revenue impact.
In this session, Steve Jones (Sr. Director, Growth) and Hannah Ohlson (Sr. Director, Analytics & Insights) explore how leading retailers are closing the gap between exposure and proof by connecting household-level ad exposure to real transaction data in a privacy-safe, deterministic way.
They'll discuss how to move beyond proxy metrics, measure true incrementality, and make faster, more confident optimization decisions.
Key Takeaways:
- A new lens for CTV measurement focused on incrementality and revenue impact
- What it takes to connect household exposure to real transactions in a privacy-safe way
- How holdout-based measurement enables faster, more accurate insights
- What "good" looks like when evaluating CTV performance in this new accountability era
- How one luxury retailer quantified incremental sales to confidently scale CTV investment
Check out the incredible speaker line-up to see who will be joining Steve.
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