In a market crowded with look-alike products and relentless price pressure, differentiation is harder and more critical than ever.

In this engaging keynote, Belkin’s CEO shares how the brand competes beyond price by leading through design, deep consumer insights, and a strong commitment to quality, sustainability and the communities it serves.

Attendees will learn how Belkin’s focus on solving real consumer problems and continuously innovating has enabled the brand to rise above commoditization and sustain long-term growth. Learn how these principles can be applied within your organizations.

• Reframing differentiation around consumer insights rather than price or speed to market

• Designing for durability by investing in R&D and testing

• Building long-term advantage by aligning innovation with sustainability and continuous product evolution