Tara Peyerl

Today’s luxury consumer has high expectations for the online shopping experience, seeking out relevant content and personalized recommendations that aim to inspire, rather than just sell. As Senior Vice President of Growth at Saks, the premier luxury ecommerce platform, Kristin Maa leads the company’s strategy to optimize luxury shoppers’ experience with Saks, across touchpoints onsite and off. To meet these customers’ expectations and build their lifetime value, Kristin’s team leverages its deep expertise in online category performance and digital marketing channels, and its insight into Saks customer preferences–all combined with data analytics–to drive Saks’ growth marketing strategy across the full shopping journey.

Join Kristin for an informative conversation on how to leverage data-driven insights to better serve customers, translating to loyalty.