eTail Connect East 2024

May 06 - 08, 2024

Hilton West Palm Beach, FL

Taryn Rayment

Chief Marketing Officer J.Mclaughlin


Day Two – Tuesday, May 7, 2024

2:35 PM THIS IS HOW WE DID IT: Finding The Right Marketing Mix Through Test and Learn

Omnichannel is a journey of discovery and experimentation. It’s an ever-growing opportunity across channels including audio, digital, gaming, traditional and streaming tv, social media platforms, and assorted print and video ad displays. This discussion explains how marketers created their optimal mix of message and media.

  • Reaching a more receptive audience with relevant messaging
  • Understanding the different types of media
  • Delving into the data of customer engagement with each type of platform
  • Embracing a failure and pivoting!

Check out the incredible speaker line-up to see who will be joining Taryn.

Download The Latest Agenda