Bryan Bumgardner

In order to transform the customer journey, a deeper understanding of your customer, careful planning, real-time analytics, and delivering a consistent and personalized experience across all touchpoints is required. A group of retail innovators discuss the most important changes they instituted to adapt and enhance their customer’s journeys, driving them through the shopping funnel efficiently.

• Optimizing your touchpoints along the customer journey—from awareness to purchase and post-purchase support—are most important
• Integrating data that ensures proper personalization and consistency
• Testing and monitoring the performance of your omnichannel strategy
• Investing in the right technologies for customer data tracking and data usage